A head professional responds to a customer about pricing by mentioning service and expertise. What skill is he demonstrating?

The head professional is demonstrating the skill of providing a compelling rationale. By emphasizing the aspects of service and expertise when discussing pricing, the professional is justifying the costs to the customer. This approach helps customers understand the value they receive in relation to what they are paying. It highlights the quality of service and the level of expertise that accompanies the pricing, making the justification more persuasive and effective.

By effectively communicating the reasons behind the pricing, the professional fosters trust and reinforces the perception of quality, which can influence a customer’s buying decision. This skill is particularly important in service-oriented environments, where customers often need more information to justify their spending.