How does market competition affect fleet pricing?

Market competition plays a significant role in determining fleet pricing. When there are multiple dealerships or providers competing for the same customer base, they often adopt pricing strategies that can lead to lower prices. This tactic is commonly used to attract customers who have various options available to them. By lowering prices, companies can increase their market share and encourage more sales, highlighting the relationship between competition and consumer advantage.

In a competitive market, if one provider lowers its prices, others may follow suit to maintain their customer base, resulting in a potential decrease in overall pricing. This dynamic encourages businesses to continually assess their pricing strategies in relation to their competitors, which can create a downward pressure on prices over time.