If the goal is to increase tournament play, where should promotions be focused?

Focusing promotions on the golfing public at large is essential for increasing tournament play because it targets a broader audience who are likely potential participants or spectators of the tournaments. By reaching out to a wider segment of golfers, you can generate more interest and engagement, which naturally leads to an increase in the number of entries and attendance at tournaments. This approach not only enhances participation but also fosters a sense of community among local golfers, encouraging them to be more involved in tournament events.

In contrast, exclusive customer invitations may limit participation to a select group, thereby not maximizing the potential turnout for the tournament. Targeting neighboring facilities could create competition rather than collaboration, potentially restricting the overall reach of your promotions. While involving social media influencers can enhance visibility, it may not directly engage the core golfing community that is essential for boosting tournament participation.