In order to help customers better understand options, a golf professional should employ which skill?

Providing compelling rationales is essential for helping customers understand options because it allows the golf professional to effectively communicate the benefits and features of various choices. When customers are presented with clear explanations that highlight why a particular option might be advantageous, they are more likely to feel informed and confident in making decisions.

For instance, when a golf professional describes the performance benefits of a specific club or the value of a training program, the rationale helps customers connect emotionally and logically with the choices, making it easier for them to see how these options will enhance their experience or game.

In contrast, while offering discounts might attract customers, it doesn’t necessarily aid in their understanding of the product or service. Stating clear objectives can help outline what the golf professional aims to achieve, but it doesn't directly assist the customer in grasping the details of their options. Active listening is crucial for gathering information and responding to customer needs, but without providing compelling rationales, the communication may lack depth and clarity. Thus, providing compelling rationales stands out as the skill directly linked to enhancing customer understanding.