Is raising and lowering the green fees an acceptable response to an underperforming budget?

Raising and lowering green fees in response to an underperforming budget can lead to several unintended consequences, such as alienating existing members or confusing potential new customers. Instead of addressing the underlying issues affecting budget performance, fluctuations in green fees may only provide temporary relief or may fail to attract the desired volume of play to compensate for the budget shortfall.

Moreover, issues such as operational efficiency, marketing strategies, or overall customer experience may be contributing factors to budget performance, and adjusting fees does not directly address these areas. It's crucial to analyze the complete financial picture and identify all contributing factors before making decisions about pricing, ensuring that revenue strategies align with long-term business goals.

In a well-managed operation, consistent review of pricing strategies underpins sustainable financial health and member satisfaction, suggesting that simply altering green fees is not a comprehensive solution for budget issues. Therefore, determining whether to adjust fees should involve more extensive analysis rather than a blanket acceptance of raising or lowering them as a solution.