Is the statement "improve range profits and customer satisfaction" considered an example of an objective in a business plan?

The statement "improve range profits and customer satisfaction" is indeed an example of an objective in a business plan because it clearly defines a specific goal that a business aims to achieve. In business planning, objectives are essential as they provide direction and focus for the organization.

This particular statement encompasses two critical aspects: financial performance, indicated by the focus on profits, and customer experience, highlighted by the emphasis on satisfaction. Both elements are pivotal to the overall success of a business, as improved profits contribute to financial sustainability, while enhanced customer satisfaction can lead to increased loyalty and repeat business.

Objectives are typically designed to be actionable and to guide the strategic decisions of a business. However, while measurable objectives can help evaluate progress more effectively, the essence of an objective is not limited to being measurable alone. The aim is to set a direction that aligns with the company’s overall vision and mission, which this statement does very well.

The other options suggest limitations or conditions that complicate the definition of an objective, but objectives can successfully encompass broader goals as long as they serve the strategic intent of the business plan.