What advantage should a well-planned promotional strategy take into account?

A well-planned promotional strategy should consider utilizing free or inexpensive publicity because cost-effective methods can significantly enhance visibility and outreach without straining a budget. This approach allows organizations, especially smaller ones or those in the early stages of growth, to maximize their exposure while minimizing expenses. Free publicity can come from various sources, including news media, word-of-mouth, community events, or partnerships with local organizations. By leveraging such opportunities, businesses can effectively promote their products or services, build brand awareness, and attract new customers without the financial burden associated with paid advertising.

In contrast, while incorporating technology, using social media, or hiring a professional agency can also be beneficial components of a promotional strategy, they often involve additional costs or complexities that may not be feasible for every organization. Therefore, emphasizing free or inexpensive publicity is crucial for maximizing impact, especially for those working within limited marketing budgets.