What do financial forecasts and budgets aim to measure?

Financial forecasts and budgets primarily focus on measuring actual revenue against predicted revenue. This process involves estimating future financial performance based on various assumptions about market conditions, sales trends, and other financial metrics. By comparing the actual revenues generated against these forecasts, organizations can assess their financial health, track performance, make informed decisions, and adjust strategies to align with financial goals.

The other options, while relevant to aspects of business performance, do not specifically capture the core objective of financial forecasts and budgets. For instance, measuring consumer satisfaction relates to customer experience and product/service quality rather than direct financial performance metrics. Project viability assesses whether a project can be successful from a financial perspective but does not focus on ongoing revenue comparisons. Market share indicates a company's sales relative to the overall market but does not directly address the financial forecasting and budgeting process, which emphasizes direct financial outcomes.