What information is necessary to estimate gross revenue from a golf car fleet concession?

To estimate gross revenue from a golf car fleet concession, knowing the rental fee per car is essential. The rental fee serves as the primary revenue-generating mechanism for the concession. By understanding how much each car will generate in income per rental, you can calculate the potential total revenue when multiplied by the number of rentals and the total number of cars available.

While other factors may contribute to overall understanding and strategic planning, such as customer demographics and the total number of customers, they do not directly inform the calculation of gross revenue as explicitly as the rental fee does. The dealer's reputation, while important for attracting customers, does not affect the pricing structure or the immediate revenue estimates derived from each rental transaction.