What is a primary goal of conducting a SWOT analysis?

Conducting a SWOT analysis is primarily focused on identifying strengths and weaknesses within an organization. This method allows businesses to evaluate internal capabilities and limitations, enabling them to leverage their strengths effectively while addressing any weaknesses that may hinder growth or competition. By gaining a clearer understanding of these internal factors, organizations can make informed strategic decisions that align with their goals.

In a broader context, while summarizing financial information, assessing competitive threats, or creating a customer service plan are important aspects of business strategy, they are not the primary focus of a SWOT analysis. Rather, these elements can be part of how strengths and weaknesses are framed and understood during the analysis, but the core goal remains centered on that internal evaluation.