What is an example of non-verbal communication in a customer interaction?

Non-verbal communication encompasses a variety of cues that express feelings and attitudes without using words. In customer interactions, attitude and posture significantly impact how messages are received. For instance, maintaining an open and welcoming posture can convey friendliness and approachability, while crossed arms might suggest defensiveness or disinterest. These physical cues, such as eye contact, facial expressions, and body language, are crucial in establishing rapport and trust between the customer and the service professional.

While the other options involve forms of communication, they do not fall under non-verbal categories. The choice of words directly pertains to verbal communication. Written signage communicates through text and graphics, which also does not classify as non-verbal. Similarly, screen presentations employ verbal and visual elements to relay information, thereby not qualifying as non-verbal communication.