Which type of information is typically provided by qualitative data?

Qualitative data is fundamentally about understanding experiences, feelings, and motivations, which is captured through descriptive and subjective information. It provides rich insights into how individuals perceive various aspects of their environment, products, or services. This type of data is typically gathered through interviews, open-ended survey questions, and observations, allowing respondents to express their likes, dislikes, and personal experiences in their own words.

On the other hand, the other options primarily consist of quantitative data or metrics. While statistics, figures, financial metrics, and demographic trends focus on measurable and numerical data, qualitative data emphasizes a narrative that delves into the reasons behind those numbers. This distinction is crucial for analyzing and interpreting data in a comprehensive manner, as qualitative insights can significantly enhance the understanding of quantitative findings by providing context and depth.